Social Media

The 6 Mistakes You're Making On Instagram

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1.    Having Your Instagram Account on Private

Our number one faux pas on Instagram is having it on private.
First impressions matter, and by having a private account, you’re making no impression at all. When followers come across your page, if they have no visual content telling them WHO you are and WHAT you do, you can’t possibly engage with potential followers. Would you walk into an art gallery that has no art? No, because there’s nothing to look at. People want to follow content they enjoy, are interested in and can engage with right away. Potential followers do not want to ‘request’ to follow you only to hear back a day later. By that time, they’ve probably completely forgotten they requested in the first place. 

 

2.    Badly Executed Posting

Badly executed posts can be many things; posting too much, too little, having very little diversity in posts, and having bad content.

Everyone has that handful of friends on Instagram who post five photos a day for a week (usually when they’re on vacation right?) and then become radio silent for a month. Posting too much and inconsistently can deeply damage the traffic you bring to your page.

Followers want people who are reliable, surprise them everyday, and put effort into what they offer to their followers. With that being said, they don’t want to see the same thing every day. You can have the best strategy in the world, but if every post touches on the same topic or is constantly a #repost, followers will grow tired very fast. On the topic of content in posts, it is also very important to put the time and effort into making each photo unique, interesting and high quality. People love it when their news feeds are flooded with well thought out content.

Give yourself time to take a photo that has meaning, edit it and make it as beautiful as possible! We know you can! 

 

3.    Not Engaging with your Followers

If you are trying to grow a business with a good social media presence, your followers are your friends, they are your social media family. It is SO important to engage with the people who take time out of their busy schedules to comment and appreciate your work. Also, don’t forget, when people engage with your page, their followers can also see their activity which opens up a whole new window of opportunity for you! It’s a win-win!

 

4.    Not Using Hashtags

Hashtags are key to growing a successful Instagram account either for personal or business use. Hashtags allow people to find your photos! When you # a photo, Instagram categorizes it and makes it easier for people search that said Hashtag and find your photo.  If you don’t use hashtags, you’re making it very difficult for people to find your content which will only be hurt your business. We know there’s stigma around using “too many hashtags”, but who cares! If you want to grow a successful account, Hashtags are key, and the people who find your content will thank you for using them! It is also important to use ‘niche’ hashtags, so you don’t get caught up in all of the noise of social media. [Read our; ‘Hashtags for Everyday of the Week’ blog post to learn more about niche Hashtags and to see examples]. 

 

5.    Your Bio & Captions Don’t Inspire your Followers

Like a synopsis of a book (but WAY shorter!), you need your Instagram bio and captions to be catchy, relevant and inspiring! Like we mentioned before, first impressions matter, so it’s important to create a bio that speaks to your viewers and is true to yourself. It is important to include your name, what you do, as well as a fun anecdote [something you love that has nothing to do with your job]. Consider adding your location as well because people who share the same location as you will connect with you faster. Don’t be afraid to throw in a few emojis as well, but don’t over do it! 

For a business account, it is important to have a bio that explains your business because potential followers want to know right away! They don’t want to spend ten minutes googling you (if they even get to that!) trying to figure you out! If you have a website, it would also be a great idea to add the link to your website or upcoming events in your bio, that way when you caption posts “link in bio” your followers will know exactly where to go and have easy access to more of your content!

Regarding captions, your followers just want you to be real with them. Short and sweet is great, but every once and awhile, followers love to read real stories, like who really IS the person behind the scenes! Don’t be afraid to share stories, experiences, and goals. Treat your followers like your friends, and they will listen.

 

6.    You Don’t Have a Clear Visual Strategy

When building a solid Instagram page for personal use or business, it is important to have a clear idea of what kind of content you’d like to post. People generally follow accounts because they want your overall theme to be the same. Either your theme is 'business woman', 'mommy blogger' and so on, overall, you need to have something connecting all of your photos [other than yourself]. If you’re a business woman, and your account is professional, fun and colourful, we don’t need to see every course you had for dinner last night! If you’re a blogging traveling chef, then yes, we would expect to see some #foodstagrams! 

In order to be consistent throughout the week, the easiest way to stay on top is by planning everything out and refraining from posting photos as you take them. Take your photos ahead of time, edit them and see if you still like them. Many times we love photos when we take them, then look back the next day and absolutely hate them! Visualize what your new content will look like with the rest of your images. Does it follow your colour theme? Is the story behind it compelling enough or relatable to your type of followers? Set times during the day when you’d like to post and really take the time to create good fluid content that works together with what you have. 

There you go,
Now go and apply!

- The Frenzr Social Media team

5 Best Social Media Practices for 2017

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Now that 2016 is over, it’s time to clean up that Instagram account and give it a little make over. Social media is here to stay and if you’re a young entrepreneur or business owner with no social media skills your company is less likely to succeed.

Think of social media as your number one source of communication. Whatever you post on social media has the potential of reaching a large audience, but the question is how do you get that large audience?

One word: CONTENT.

Your content is what attracts people to your page. It’s no surprise that content can either make you or break you. If you’re a business owner, your content will attract customers to your page and thus, your business. At Frenzr, we work with several types of audiences and we know what they love. That’s why we decided to share with you the 5 best social media practices for 2017:

 

1. Quality Content

Great quality photos are what makes a social media account stand out. Almost everyone is on social media and you’re going up against businesses and accounts that are selling the same thing you are. So how do you make your photos more attractive than your competitors?

By having great photos of course. This means that you really need to be picky when uploading photos on social media since future customers/clients will see them. Imagine you’re hungry and want something to eat. You’re thinking of ordering so you take a look at some restaurants online. Would you pick the restaurant that has a high quality gallery of photos showcasing their delicious food or would you pick the restaurant whose photos are barely visible and pixelated? Of course you’d go for the first restaurant. Well, that’s how social media works. Having clear, high quality pictures are more likely to get you noticed.

We recommend taking pictures using a professional camera; one of our favourites is the Canon Rebel T5i. We know cameras can be expensive so if you don’t have one why not try some simple editing before posting? iPhones work really well but sometimes you need a little extra polishing before uploading.

 

2. Brand / Influencer Outreach

This one is especially important if you’re trying to gain some exposure! Social media has become really popular which means that there is A LOT of competition. If you’re an entrepreneur, business owner or blogger you need as much exposure as you can get. Well, you’re already steps ahead if you have a social media account but is there a way to take it one step further?

We like to call this step brand/influencer outreach because, well, simply put, that’s what it is. The simplest way to get someone’s attention on social media is to tag them in your pictures. If you want to get noticed by other companies or brands then you really need to put yourself out there.

Don’t be shy! You have nothing to lose. Right now, companies are actually actively looking for people to promote their products.  They want to connect with you but you can’t wait for opportunities to land on your lap, you have to be willing to look for them!

And if you are a business, this goes the other way around too! Reach out to the influencers in your area and simply propose them your product/service in exchange of visibility. Be nice & genuine, you’re guaranteed a response!

 

3. Hashtag Research

So you have great, high quality content and you already know the brands you want to target… now what?

One of social media’s best tools to get noticed are hashtags. Hashtags are used to label all of your content. This helps other users find content on a specific topic, which is very helpful in order to drive potential audiences to your page. For example, if you’re page focuses on travel, you’re hashtags belong to a specific niche. That niche is of course, travel. By adding some travel hashtags, you are exposing your page to other people who are actively looking for travel content.  

Hashtags however are a little bit trickier than you think. You can’t just hashtag any word you like… well, you could, but it won’t be of much effect. Your hashtags need to be relevant to what you are posting, they need to be niche hashtags.

Hashtags should also be somewhat popular. What do we mean by this? Well, if you’re using a hashtag, you want to make sure that other people on the Internet are searching the same hashtag as well. This ensures that your content is visible to other users. That being said, you want to avoid REALLY popular hashtags since there is more competition. If you are growing your account, using a popular hashtag like #love is much too broad and the chances of your content being visible to other people are very slim.

Sometimes, you can create your own hashtag but we recommend sticking to one or two personal hashtags. Test out your personalized hashtags on your content and make sure to use them on every picture you post so that your audience becomes familiar with them. Once your page has grown, people will be able to recognize your brand through your hashtags.

 

4. Planning

Another great social media practice is to plan your posts ahead of time. We all have very busy lives and sometimes it’s hard to find the time to post something, but guess what? Posting is what makes your account active and it’s what helps you stand out so you kind of have to do it. This is where planning can make your life a lot easier!

By planning your posts for the week, or month, you can go about your day without worrying about what content you are going to post next. At Frenzr, we like to build a calendar of the content that we are posting for the month along with captions and hashtags so that everything is ready ahead of time. Simply create a calendar on Word or Google Slides and place all your content for the week, or month on there. You can add a column for the captions too so that those are ready for you to post when the time comes.

 

Bonus tip: UNUM APP

-       We just can’t get enough of this app. UNUM app let’s you visually plan your Instagram feed so that you can see what your photos will look like together before posting them. It’s all about the details, and this app allows you to create a beautiful feed by letting you preview your future posts on your feed. You can even re-arrange photos to find the perfect location on your feed.

-       You can also share your photos to Instagram directly from their app, along with your caption as well!

 

5. Consistency

You know the saying, ‘Consistency is key’?

It couldn’t be truer. Consistency is what keeps your audience coming back for more. It ensures that your audience continues to follow you on all your social media accounts. What we’re trying to say is, it’s VERY important.

Let us break it down for you. Would you continue to follow an account that isn’t very active and posts once every month? The answer is no. You follow people on social media for a reason and that’s because you want to see their content. Consistent posting is crucial. You want to make sure that you are delivering quality content to your audience of potential clients on a regular basis.

Which brings us back to point numero 4. This is why planning is so important. It allows you to deliver consistent content on your social media accounts. This is also why you edit your pictures and make sure that they are all high quality – so that your feed looks consistent. You see, consistency is a big part of the social media game.

 

At Frenzr, we know our social media the way doctors known the human body. It’s what we do best! We hope that these 5 social media practices can help you grow your social media accounts and put you on the radar!

Just remember that your account does not grow over night and it does take time to see results but we promise that by using these 5 practices, you’ll be on the right track to social media success!

We wish you a successful #SocialMedia year!

- The Frenzr Team

The 4 Steps For An Unforgettable Instagram Profile

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1. Have an easy to find + remember username

Make sure that once you've been found, you won't be forgotten. Simplify your username, make it catchy, create a pun .. there are different ways to make it happen. Avoid numbers, they won't make your name appealing and it will be hard for you to create a brand using the numbers.

If the name is taken, search for another one - give yourself time don't rush into it.
 

2. Upload an eye catcher profile picture

Yes! Uploading an eye catcher profile picture for your social media profiles is KEY! Make it stand out by having a bright background colour, the rule is to be different.

Don't try to blend in!
 

3. Let your bio be the welcome mat

I often get asked: ''How do I create a perfect Instagram Bio?'' and the answer is simple but might be harder to execute. Let your bio be the welcome mat.

You don't have a lot of space so make every single word count.

The goal is to sum up everything that you do into a couple of words + being catchy. Here are some examples that we'll analyze after:

 

So what does my profile, Maca's, Gabrielle Lacasse's and Sarah Babineau's have that you should integrate into your Instagram bio too?

1. They all tell you what they do as a primary job. Mainly because all of our jobs happen to be somewhat digital but also because social media opens so many doors today - so be out there.

2. We all tell you where we are from. People relate to people from their own city. Also, we talked about opportunities so it's an addition to when someone likes your work and you so happen to be in their city.

3. There's always a link to something else - either my workshop or their blogs. Don't be shy to put in your portfolio, blog, web, work website - people are curious. Tell them a story.

4. There's always a little fun pun, or another way to connect with them. It's either a snapchat profile, the handle of their job or a joke on avocados. It all works - but be original.

 

4. Tell a visual story

Make your pictures all work together, as if you were reading the same book all along if you'd have to turn the pages. Find a theme and stick to it. Here are a couple of profiles that I admire for that personally. 

And a quick link to their profiles: @gossipstyle, @studiodiy, @ttothen, @madmavenstyle, @songofstyle, @monicafriese, @dr__lauren, @bingotheory, @oh.sopretty, @abeautifulmess and @mwmmpls.

I bet you understand it all better now. Their profiles are truly beautiful.

 

Thank you for reading me. My name is Mariella Katz, founder of the Montreal based social media agency Frenzr. We're creators, strategists, copy writers and so much more.

Feel free to contact me: mariella@frenzr.com