Why you should become the face of your business?

becoming the face of your business

As an entrepreneur, you probably work so much on your product/service that putting yourself out there on social media, might sound a little too braggy to you (yes, all of your friends have given up on asking you out because they know you're ''making it happen'') - we'll talk about that another time.

But now, you've stumbled on this blog post and you're wondering where I'm going with this. I'm here to give you the answers.
 

1. Your personality = Your brand

People don't fall in love with products, they fall for stories. Get your story across and leave a print in the mind of your potential customers. Remember that your personality speaks for your brand as well! 

2. Take the chance to become your own ambassador

Before even considering doing Influencer Marketing, have you though about yourself? You are the creator of your brand and YOUR opinion matters too. Talk about your company, tell stories, build relationships with fellow entrepreneurs & put yourself out there.

Word of mouth is still the best advertising you could have. 

3. It's free

Exactly! It won't cost you anything, just take a little bit of your time but we all know you connect to Instagram anyway - so put it to use!

4. Community + Future Projects

Today, a community is worth everything. Why? Because these are the people who enjoy your personality (refer to #1) and are most likely to follow you in any of your projects. After a while, you can easily put the word out there that you'll have a pop-up shop appearance/a new product launch or that you're starting a whole new business. Your community will be your FIRST customers, your best feedback providers and will also give you credibility.


Now, are you ready to open up and share your story, vision, process, daily work... ? If the answer is yes, make sure you read this article on the ''7 Golden Rules of Instagram'' - use the tips as your starter guide! 

Have a productive week,
Mariella

The 7 Golden Rules of Instagram

Frenzr Social Media Agency Montreal

At Frenzr, we often get asked the Do's and Don'ts of Instagram whether in business or simply for a personal account. So I've decided to break it down to you in this quick blog post on the few golden rules!

1. Don't post bad quality photos
Quality over quantity, hold on tight and don't rush into posting simply because you're excited. Make the time to take a great picture, edit it, write your caption & then post. No one will feel like following you if your pictures aren't worthy of it!

2. Let your content age
It's important to let your content ''age'' aka gain some traction on likes. Instagram's algorithm averages out your % of interactions and that's how it will either push forward or back your content (remember that they changed their algorithm about 3 months ago - now not everyone sees your posts).

3. Never buy followers
It's probably the decision you'll regret the most in the long term. Why? Because now your account looks horrible with 4000 followers but 20 likes on your photos. It doesn't add up and people will know, therefore, you will lose credibility.


4. Always use hashtags (niche hashtags)
Use the hashtags as much as you can, don't be shy. If you're looking to grow your account, your goal is to always be in the TOP recommended posts per hashtag. How can you achieve that? Read on number 6 & 7 but focus on smaller tags with an average of 50 000 to 200 000 posts. That way, you'll have a better chance to get to the top.


5. Always tag a location
Another way to get found is by location. Think about the time you were searching for a breakfast spot and you clicked into the Location of Emily's post to browse in depth, then you followed the person because #1 He lives in your city #2 Posts about things that interest you & #3 You found him through a relatable to you way!


6. Always answer to your comments
It will boost your interaction levels and as mentioned before that will bring your picture to the top 9 suggested posts per hashtags.


7. Interactions, interactions, interactions
Not only in your comments but with ALL the hashtags you tag your picture with. Interact before posting & after posting + 1 additional time during the day, the increase you'll see will be significant. WHY? Because you're telling Instagram that not only you post with the given hashtags but you're also an active member of the communities (which is exactly what the tags represent).

Now whats your next step? Put some time & effort, it's truly worth it especially if you're a small business owner and you're looking to expand your digital presence.

 

As a business owner, should I blog?

to blog or not to blog by Frenzr

To blog or not to blog, it’s the big question - especially for small business owners that just launched their product site. It’s a question that I get daily from my customers and the answers are never that obvious.

A blog is a great free way of expressing your views, opinion, educate your readers and interacting with them. Take a look at the pros, cons and what you should consider before starting a blog.

 

The pros


Showing off your expertise
It’s a great way to show off your knowledge. Whether it’s your product or a subject related to your industry. The breaker point here is - your content needs to be good (as in interesting).

Better search engine ranking
Yes! The more keywords your blog has, the more chances of it popping up first in search engines. Having an SEO friendly website means blogging. To become besties with SEO that means blogging a lot.

Building a community around your brand
It’s a great way of connecting with people who without your blog would have never heard of you. It builds trust, a connection and the communication will happen a lot easier afterwards.

You’ll inspire others
Of course you’ll inspire others! Don’t forget you’re a creator and you’re sharing a piece of your passion. So whether it’s to make soy candles or be the deal breaker on opening a blog, your opinion is the star in your posts.

Great way to track your journey
It’s a great way to track your entrepreneurial journey. People who are interested in your brand will also notice your natural evolution and that’s totally normal - be authentic! Talk about what’s currently important to you.

 

The cons
 

Time consuming
You or whoever is assigned to write will have to sit down and take a few hours per blog post, put some thought and energy into each one.

Need for inspiration
One of the hardest parts about starting a blog is to find inspiration on the subjects. Once you start and the ball is rolling, it will come naturally, you’ll see.

Consistency
Successful bloggers have one thing in common - they are consistent. Be prepared when you launch, make sure you have content to post in the following weeks. My best tip for consistency in blogging as an entrepreneur is to assign yourself a specific time that will stay the same every week.

 

Before starting a blog

A few other elements that you should take in consideration.
 

Audience
Now as a business owner who are your clients? Are they your main target? If the answer to both these questions is ''yes'' - you should know what they like. If you haven’t managed to hit your target audience yet or you’re just starting up - reflect on how you could position yourself with your blog (edgy, funny, sarcastic, conservative, informative, etc.).
 

Their interests / Your interests
Simple one. Are their interests necessarily yours too?

Make sure you study your target audience and learn what they are interested in (making the connection between your product and other concepts).


The author
Who will be writing the blogs - Is it you or will you hire someone to do it for you?

Important to have in mind, because as an entrepreneur you’ll find yourself very busy with your day-to-day business growth needs and blogging might get forgotten in the corner.


Maintenance
Answering comments, requests to co-blog, brand requests, etc.


Now you have all the necessary information to help you with your decision to start a blog or not. Don’t forget your website needs to have the proper digital strategy behind it to for the success of your blog. Frenzr helps dozens of entrepreneurs that have started from nothing and today have a strong social presence.
 

Best,
Mariella Katz
Founder of Frenzr