social media posts

Stressed over creating social media posts?

The ultimate content creation guide.

As a social media agency, we've noticed that users & companies do have a lot of trouble over creating social media posts. We've created a simple, step-by-step on how to ease that stress! 

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1- Structure yourself. Determine how many times a week you want to post, who’s your audience, what’s your ultimate goal (do you want to provide value, inspire or simply share what you like?). 


2- Find the subjects you want to cover. Be realistic. If you know you only travel once a year, don’t think of traveling as one of your main social media topics. It can be lifestyle, beauty, health, fitness, fashion, etc. 


Samantha Cutler (@samanthaecutler) in a lifestyle/wellness niche.

social media agency montreal toronto
social media agency montreal toronto


3- Figure out a style that you like and relate to. Think about it, this is the style that you’ll have to create for your social media persona. Find at least 5 accounts that you relate to and that inspire you.


4- Buy all the accessories that you might need for your photos. Think outside the box, even the dollar store is a great option for some funky colors, papers and props. 


5- Find the weapon of your choice, and by weapon, of course we mean camera. Anything from an iPhone to a DSLR camera will do (it all depends on your budget and skills set). Psst: Youtube tutorials are your best friend. 


6- Get working with the editing app of your choice. We particularly love: A Color Story, Adobe Photoshop Express and VSCO Cam

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7- By now you’re probably at week 4 at producing social media content and you’re feeling stuck just as you were before reading this guide. Now what can you do? It’s time to reinvent and reinspire yourself (finding different inspiration is always a plus at this step). Analyse the content you’ve produced, see what worked and what didn’t. Now go and make it better! 


8- It’s time to try something different! What about making a boomerang, a short video or maybe even a gif? 


9- Doesn’t it start to get lonely? Get collaborating! Find someone in your area that has the same style and niche as you, meet up, connect, take photos together and post them on your respective channels. This will bring you credibility and of course, a brand new audience. 


10- Stop stressing, go have fun!