Social Media is always changing and evolving as each day goes by. It has become the main way to keep us connected to our friends and family, but a platform that has ever grown for businesses. The medium became increasingly important this last year for brands to create a connection with their audience and will continue to grow in 2019.
If you’re looking to ensure your 2019 is on track, these next few strategies should be your go-to starting points:
1. The 5 P’s
Plan, Produce, Publish, Promote and Prove. These 5 points go hand in hand when it comes to content marketing and social media marketing!
Planning and organizing is the key to your success. Start by listing your objectives, who you want to be targeting, and the tools you will need to make it all happen!
Producing content isn’t easy for everyone and not everyone has the eye for it. But that’s no problem! Hire the right content creator who can not only create beautiful images and content for you, but that can organize it in the most effective way for your business.
Next step, publish. Picking the right platform for your business is just as important as the content you’ve created for it. Think about Facebook, Instagram, twitter, Pinterest, blogs, etc.
Promoting is how you give all this hard work a little boost. Yes there is the obvious, “paid promotions”, however you can also promote yourself through email subscribers to simply including it in your email signature!
Finally, prove. Prove whether or not your plan worked. Keep track of where you started to where you ended up. Mark down all the goals you achieved and those that you quite haven’t yet. It’s a long journey, but worth it!
2. Customer Support
More than 63% of consumers now expect companies to offer customer service through their social channels, and over 90% of users have already used the medium to reach out to brands and businesses.
While we all sort of knew this already, we now have the statistics to back it up. Take the time to check through your businesses private messages and direct messages and make sure their enquiries are answered!
3. Have a Constant Voice
By voice, we mean how you represent your brand. This includes everything from the images you create to the wording you use on your social content! All of these aspects need to have a distinct voice and match on all your social platforms.
It is important to choose one style and stick to it through all your campaigns!
Influencer marketing is not new, however it is quite misunderstood by a lot of people!
When thinking about choosing the right influencer, sometimes thinking too big doesn’t get you anywhere! Think about your locals, think about your niche! Look for someone that can truly represent you or your brand and that will allow a longer term partnership that is natural and the perfect for both of you! Choosing the right micro-influencer can be a huge game changer for businesses of all sizes and is a great way for brand awareness and a real connection to your target audience!
We are excited to be stepping into 2019 together and hope these 4 pointers will allow you to execute better than ever for your social media channels! It’s time to build a community!
From your favourite social media team,