instagram marketing

Create Follow-Worthy Instagram Content

frenzr social media agency montreal toronto

At Frenzr, one of the questions we get the most is "How to get the most interesting, follow-worthy Instagram content?".

Much of keeping a successful Instagram page has to do with the consistent posting of good content. Scheduling your posts is the number one way to make sure that you're posts are intriguing, engaging and continuous for your followers. Scrambling for social media content is more common than you think. While most people think it's easy to come up with one post a day, it's NOT.

If you're using your social media as a business tool for a company or to market yourself in your field, then creating the perfect posts on the daily can become an exhausting feat.

The photos need to be clean, clear, aesthetically pleasing and contain different subjects so your content doesn't repeat itself. It is HARD to come up with that much content. Sometimes your day just isn't all that interesting! We've put together a simplified weekly schedule so you will never run out of content again. It's broad enough that it allows you to tailor it to your niche but specific enough that it should stimulate ideas for your day to day content creation. 


Start the week off with a business tip in your given field. People love starting Monday on an efficient note. How do you stay on top of everything; whether it be work, school, blogging or anything that relates to what YOU do on a day to day basis. This allows your followers to get to know you and your given field. When you expose yourself in this way, it also gives you the opportunity to connect with like-minded people. These type of posts allow you to brand yourself within your given field. If done properly, it could give you that extra edge in your community because not only are you knowledgeable in said subject, but you're also approachable and open to sharing your expertise with your followers.


A photo of yourself! Preferably not a selfie. Why do we say that? Well, there is nothing wrong with selfies, but if you're going for a professional vibe (and by professional we mean someone who is taking their Insta feed in a more serious manner), then having someone take a photo of you gives you more credibility and shows you put the effort and time in to create good content. Once in awhile a selfie is totally fine, but for the most part, we want to stay away from 'selfie like' photos. Caption wise; what interesting fact would you like to say about yourself this week? Did you start a new hobby, did you plan an impromptu trip down south?  We want to know! This allows you to talk about things not related to work or business. You can open up about yourself and take a more personal stance or you can talk about something fun (or not fun) that has happened to you recently. 


 A little mid-week inspiration to help your followers get to the weekend. This can be a quote, a photo of somewhere warm, anything! Just something that if YOU were reading it on your news feed, it would make you stop, smile and get inspired. This type of post requires a very small amount of Pinterest research, but it also gives you a break from creating content for a day. Just make sure, when you are looking for something to post, that it follows your overall color scheme and theme to your Instagram.


Share a goal that you accomplished this week that you set for yourself in the past. Did you perfect some latte art? Show it! Did you finally buy that car you've been saving for since college? Share it! How's that cactus doing you bought 2 months ago and posted about? Stories like these inspire followers to make their own goals and reach them. These posts are heartwarming and show a more personal side to your feed. When you share personal stories like these, or ones you are proud of, it allows your followers to feel like a friend that is being confided in. 


Another photo of yourself! We want to make sure that your current followers know who you are, and your potential followers can find you and know your face. This post does not have to be as personal as the first. It could be an #ootd, so you can show your followers what you wear to work. It doesn't even have to be a photo of your face, it could be your shoes and your work briefcase for instance, or from the nose down your favorite top! This lets people see your personal style. Perhaps they look up to you or want to know your day to day routines/style.


The weekend is finally here! How do you spend your Saturdays? Catching up on work, relaxing with your other half? Your followers want to know! This is a chance for you to do a very fun bright post! Maybe you're walking around the city and you find a bright painted backdrop? Take a photo! The main rule to a Saturday post is to make it fun! Even if you plan on spending the day inside watching movies, this is always a chance to take a great flatlay photo of the day's cinematic selections! 


Brunch shot. Sundays are always for brunch/coffee/food/desserts! Where did you go and what did you eat? Don't forget to tag your location because your followers may want to try the restaurant out! There is something very aesthetically pleasing about a great photo of breakfast. Perhaps it reminds people that while Sunday is only one day of the week, it's the day to be lazy, relax, and eat. Also, it's usually the only day of the week people take the time to have a REAL breakfast, so it really is a sacred Sunday ritual that is 100% #Instaworthy of a post.


Well, there you have it! Your short, simplified 7-day calendar that will help you keep your Instagram posts on point! Don't be afraid to make it your own, there are endless formulas to a follow-worthy Instagram account! Till next time!

Frenzr is a social media agency based in Montreal and Toronto.
Check out the rest of our blog posts for more & subscribe to our newsletter!

5 Best Social Media Practices for 2017

montreal social media

Now that 2016 is over, it’s time to clean up that Instagram account and give it a little make over. Social media is here to stay and if you’re a young entrepreneur or business owner with no social media skills your company is less likely to succeed.

Think of social media as your number one source of communication. Whatever you post on social media has the potential of reaching a large audience, but the question is how do you get that large audience?

One word: CONTENT.

Your content is what attracts people to your page. It’s no surprise that content can either make you or break you. If you’re a business owner, your content will attract customers to your page and thus, your business. At Frenzr, we work with several types of audiences and we know what they love. That’s why we decided to share with you the 5 best social media practices for 2017:


1. Quality Content

Great quality photos are what makes a social media account stand out. Almost everyone is on social media and you’re going up against businesses and accounts that are selling the same thing you are. So how do you make your photos more attractive than your competitors?

By having great photos of course. This means that you really need to be picky when uploading photos on social media since future customers/clients will see them. Imagine you’re hungry and want something to eat. You’re thinking of ordering so you take a look at some restaurants online. Would you pick the restaurant that has a high quality gallery of photos showcasing their delicious food or would you pick the restaurant whose photos are barely visible and pixelated? Of course you’d go for the first restaurant. Well, that’s how social media works. Having clear, high quality pictures are more likely to get you noticed.

We recommend taking pictures using a professional camera; one of our favourites is the Canon Rebel T5i. We know cameras can be expensive so if you don’t have one why not try some simple editing before posting? iPhones work really well but sometimes you need a little extra polishing before uploading.


2. Brand / Influencer Outreach

This one is especially important if you’re trying to gain some exposure! Social media has become really popular which means that there is A LOT of competition. If you’re an entrepreneur, business owner or blogger you need as much exposure as you can get. Well, you’re already steps ahead if you have a social media account but is there a way to take it one step further?

We like to call this step brand/influencer outreach because, well, simply put, that’s what it is. The simplest way to get someone’s attention on social media is to tag them in your pictures. If you want to get noticed by other companies or brands then you really need to put yourself out there.

Don’t be shy! You have nothing to lose. Right now, companies are actually actively looking for people to promote their products.  They want to connect with you but you can’t wait for opportunities to land on your lap, you have to be willing to look for them!

And if you are a business, this goes the other way around too! Reach out to the influencers in your area and simply propose them your product/service in exchange of visibility. Be nice & genuine, you’re guaranteed a response!


3. Hashtag Research

So you have great, high quality content and you already know the brands you want to target… now what?

One of social media’s best tools to get noticed are hashtags. Hashtags are used to label all of your content. This helps other users find content on a specific topic, which is very helpful in order to drive potential audiences to your page. For example, if you’re page focuses on travel, you’re hashtags belong to a specific niche. That niche is of course, travel. By adding some travel hashtags, you are exposing your page to other people who are actively looking for travel content.  

Hashtags however are a little bit trickier than you think. You can’t just hashtag any word you like… well, you could, but it won’t be of much effect. Your hashtags need to be relevant to what you are posting, they need to be niche hashtags.

Hashtags should also be somewhat popular. What do we mean by this? Well, if you’re using a hashtag, you want to make sure that other people on the Internet are searching the same hashtag as well. This ensures that your content is visible to other users. That being said, you want to avoid REALLY popular hashtags since there is more competition. If you are growing your account, using a popular hashtag like #love is much too broad and the chances of your content being visible to other people are very slim.

Sometimes, you can create your own hashtag but we recommend sticking to one or two personal hashtags. Test out your personalized hashtags on your content and make sure to use them on every picture you post so that your audience becomes familiar with them. Once your page has grown, people will be able to recognize your brand through your hashtags.


4. Planning

Another great social media practice is to plan your posts ahead of time. We all have very busy lives and sometimes it’s hard to find the time to post something, but guess what? Posting is what makes your account active and it’s what helps you stand out so you kind of have to do it. This is where planning can make your life a lot easier!

By planning your posts for the week, or month, you can go about your day without worrying about what content you are going to post next. At Frenzr, we like to build a calendar of the content that we are posting for the month along with captions and hashtags so that everything is ready ahead of time. Simply create a calendar on Word or Google Slides and place all your content for the week, or month on there. You can add a column for the captions too so that those are ready for you to post when the time comes.


Bonus tip: UNUM APP

-       We just can’t get enough of this app. UNUM app let’s you visually plan your Instagram feed so that you can see what your photos will look like together before posting them. It’s all about the details, and this app allows you to create a beautiful feed by letting you preview your future posts on your feed. You can even re-arrange photos to find the perfect location on your feed.

-       You can also share your photos to Instagram directly from their app, along with your caption as well!


5. Consistency

You know the saying, ‘Consistency is key’?

It couldn’t be truer. Consistency is what keeps your audience coming back for more. It ensures that your audience continues to follow you on all your social media accounts. What we’re trying to say is, it’s VERY important.

Let us break it down for you. Would you continue to follow an account that isn’t very active and posts once every month? The answer is no. You follow people on social media for a reason and that’s because you want to see their content. Consistent posting is crucial. You want to make sure that you are delivering quality content to your audience of potential clients on a regular basis.

Which brings us back to point numero 4. This is why planning is so important. It allows you to deliver consistent content on your social media accounts. This is also why you edit your pictures and make sure that they are all high quality – so that your feed looks consistent. You see, consistency is a big part of the social media game.


At Frenzr, we know our social media the way doctors known the human body. It’s what we do best! We hope that these 5 social media practices can help you grow your social media accounts and put you on the radar!

Just remember that your account does not grow over night and it does take time to see results but we promise that by using these 5 practices, you’ll be on the right track to social media success!

We wish you a successful #SocialMedia year!

- The Frenzr Team