Stressed over creating social media posts?

The ultimate content creation guide.

As a social media agency, we've noticed that users & companies do have a lot of trouble over creating social media posts. We've created a simple, step-by-step on how to ease that stress! 

frenzr social media montreal toronto

 

1- Structure yourself. Determine how many times a week you want to post, who’s your audience, what’s your ultimate goal (do you want to provide value, inspire or simply share what you like?). 

 

2- Find the subjects you want to cover. Be realistic. If you know you only travel once a year, don’t think of traveling as one of your main social media topics. It can be lifestyle, beauty, health, fitness, fashion, etc. 

 

Samantha Cutler (@samanthaecutler) in a lifestyle/wellness niche.

social media agency montreal toronto
 
social media agency montreal toronto

 

3- Figure out a style that you like and relate to. Think about it, this is the style that you’ll have to create for your social media persona. Find at least 5 accounts that you relate to and that inspire you.

 

4- Buy all the accessories that you might need for your photos. Think outside the box, even the dollar store is a great option for some funky colors, papers and props. 

 

5- Find the weapon of your choice, and by weapon, of course we mean camera. Anything from an iPhone to a DSLR camera will do (it all depends on your budget and skills set). Psst: Youtube tutorials are your best friend. 

 

6- Get working with the editing app of your choice. We particularly love: A Color Story, Adobe Photoshop Express and VSCO Cam

social media montreal toronto

 

7- By now you’re probably at week 4 at producing social media content and you’re feeling stuck just as you were before reading this guide. Now what can you do? It’s time to reinvent and reinspire yourself (finding different inspiration is always a plus at this step). Analyse the content you’ve produced, see what worked and what didn’t. Now go and make it better! 

 

8- It’s time to try something different! What about making a boomerang, a short video or maybe even a gif? 

 

9- Doesn’t it start to get lonely? Get collaborating! Find someone in your area that has the same style and niche as you, meet up, connect, take photos together and post them on your respective channels. This will bring you credibility and of course, a brand new audience. 

 

10- Stop stressing, go have fun! 


Here's what it's like to be an Instagram influencer in Montreal

Have you ever wondered what consists of being an influencer in Montreal? We definitely have! That's why the Frenzr team decided to venture out, find popular Montreal influencers and ask them questions about their lives as well as ask them for some tips and trick for those of YOU would like to be in the influencer game.

Top 10 Most Instagrammable spots in Toronto

social media marketing toronto

After our previous blog post on the most Instagrammable spots in Montreal, we thought it was only fair to repeat the process for Toronto. With our Social Media Masterclass coming to the 6ix, what better way to spend our stay than by seeing what the city has to offer in terms of IG-worthy places. You will definitely find the Frenzr team in one of these locations! 
 

1. Calii Love

First mention goes to Calii Love. This Californian inspired restaurant offers a variety of colorful healthy meals that you'll want to snap before digging in; acaï, poké and smoothie bowls obviously making the list. The "straight out of Instagram" interior, the to-go cups marked "good vibes only", are the definition of instagrammable. 

 

2. Rooster Coffee House

Toronto, like Montreal, has a lot of nice little coffee shops that deserve to be featured on your feed, but there's only so much coffee we can drink in a day. Rooster Coffee House is the classic coffee shop of 2017, neon signs, a long welcoming bench, suspended lights, ceramic white walls and more! Everything there makes you want to pull out your camera!

 

3. Early Bird Espresso & Brew Bar

They have it all! The trendiest foods can be found at this Multi-Roaster Coffee Shop, and by trendy, we mean unicorn toast and charcoal latte trendy. You'll also find a brick white wall and a neon sign but.. unicorn toast and charcoal latte. 

 

4. Jimmy's Coffee

Jimmy clearly knows what he's doing, with now six locations all over Toronto, their Instagram presence keeps multiplying. Depending on which location you're visiting you'll find a different vibe to each; some being more modern, others adopting a more vintage look. In the heart of the Kensington Market, you'll find the one that might just be our favorite. In the summer, its back patio is a little oasis, making you forget that you're in downtown Toronto.  

5. Doomie's Toronto

Fast food is not known for being photogenic. Vegan fast food on the other hand..sure. Even though the food at Doomie's is a vegan dream come true, it's not why it made our top 10. The walls walking up to the restroom are what you'll want to see. Comics showcasing vegan humor will bring a smile to both omnivores and plant-based eaters as it's portraying real life scenarios of both points of view. Plates stuck to the ceramic walls feature cute drawings of animals, reminding every one of the true purpose of the place.

 

6. Short & Sweet Bakeshop

Colorful yummy treats are always worth taking a picture of, but when the background is as pretty as the sweets, it becomes mandatory. That's what you'll find when you walk into Short & Sweet Bakeshop. Just take a look at the picture, there's really no other way to describe the beauty of this place. 

 

7. Wish restaurant

Posting a brunch picture on a Sunday is always a good idea and so is brunching at Wish restaurant. Its rustic scenery and classic brunch items are just what you need for the perfect #SundayFunday post. 

toronto social media

 

8. Sweet Jesus

Original desserts served in original cups, talk about a bright and fun picture! Take it even further and show off your fresh new manicure, it's going to make all the difference, trust us. 

 

9. Pop Physique

Need a good reason to work out? How about giving the #FitnessFam some love? 

Pop Physique is a ballet and barre workout studio set in the most adorable/insta-worthy studio. The vibrant colors of the equipment and the airy space make it the perfect place to tone the body and glam that IG. 

 

10: Eva's Original Chimneys

Eva's Chimney Cakes and cones are one of a kind in Toronto! Forget the looks they are also delicious! From a variety of flavours, neon lights & being in one of the coolest neighborhoods - makes this spot a one of a kind! 

Create Follow-Worthy Instagram Content

frenzr social media agency montreal toronto

At Frenzr, one of the questions we get the most is "How to get the most interesting, follow-worthy Instagram content?".

Much of keeping a successful Instagram page has to do with the consistent posting of good content. Scheduling your posts is the number one way to make sure that you're posts are intriguing, engaging and continuous for your followers. Scrambling for social media content is more common than you think. While most people think it's easy to come up with one post a day, it's NOT.

If you're using your social media as a business tool for a company or to market yourself in your field, then creating the perfect posts on the daily can become an exhausting feat.

The photos need to be clean, clear, aesthetically pleasing and contain different subjects so your content doesn't repeat itself. It is HARD to come up with that much content. Sometimes your day just isn't all that interesting! We've put together a simplified weekly schedule so you will never run out of content again. It's broad enough that it allows you to tailor it to your niche but specific enough that it should stimulate ideas for your day to day content creation. 
 

Monday

Start the week off with a business tip in your given field. People love starting Monday on an efficient note. How do you stay on top of everything; whether it be work, school, blogging or anything that relates to what YOU do on a day to day basis. This allows your followers to get to know you and your given field. When you expose yourself in this way, it also gives you the opportunity to connect with like-minded people. These type of posts allow you to brand yourself within your given field. If done properly, it could give you that extra edge in your community because not only are you knowledgeable in said subject, but you're also approachable and open to sharing your expertise with your followers.
 

Tuesday

A photo of yourself! Preferably not a selfie. Why do we say that? Well, there is nothing wrong with selfies, but if you're going for a professional vibe (and by professional we mean someone who is taking their Insta feed in a more serious manner), then having someone take a photo of you gives you more credibility and shows you put the effort and time in to create good content. Once in awhile a selfie is totally fine, but for the most part, we want to stay away from 'selfie like' photos. Caption wise; what interesting fact would you like to say about yourself this week? Did you start a new hobby, did you plan an impromptu trip down south?  We want to know! This allows you to talk about things not related to work or business. You can open up about yourself and take a more personal stance or you can talk about something fun (or not fun) that has happened to you recently. 
 

Wednesday

 A little mid-week inspiration to help your followers get to the weekend. This can be a quote, a photo of somewhere warm, anything! Just something that if YOU were reading it on your news feed, it would make you stop, smile and get inspired. This type of post requires a very small amount of Pinterest research, but it also gives you a break from creating content for a day. Just make sure, when you are looking for something to post, that it follows your overall color scheme and theme to your Instagram.
 

Thursday

Share a goal that you accomplished this week that you set for yourself in the past. Did you perfect some latte art? Show it! Did you finally buy that car you've been saving for since college? Share it! How's that cactus doing you bought 2 months ago and posted about? Stories like these inspire followers to make their own goals and reach them. These posts are heartwarming and show a more personal side to your feed. When you share personal stories like these, or ones you are proud of, it allows your followers to feel like a friend that is being confided in. 
 

FRIDAY

Another photo of yourself! We want to make sure that your current followers know who you are, and your potential followers can find you and know your face. This post does not have to be as personal as the first. It could be an #ootd, so you can show your followers what you wear to work. It doesn't even have to be a photo of your face, it could be your shoes and your work briefcase for instance, or from the nose down your favorite top! This lets people see your personal style. Perhaps they look up to you or want to know your day to day routines/style.
 

SATURDAY

The weekend is finally here! How do you spend your Saturdays? Catching up on work, relaxing with your other half? Your followers want to know! This is a chance for you to do a very fun bright post! Maybe you're walking around the city and you find a bright painted backdrop? Take a photo! The main rule to a Saturday post is to make it fun! Even if you plan on spending the day inside watching movies, this is always a chance to take a great flatlay photo of the day's cinematic selections! 


SUNDAY

Brunch shot. Sundays are always for brunch/coffee/food/desserts! Where did you go and what did you eat? Don't forget to tag your location because your followers may want to try the restaurant out! There is something very aesthetically pleasing about a great photo of breakfast. Perhaps it reminds people that while Sunday is only one day of the week, it's the day to be lazy, relax, and eat. Also, it's usually the only day of the week people take the time to have a REAL breakfast, so it really is a sacred Sunday ritual that is 100% #Instaworthy of a post.

 

Well, there you have it! Your short, simplified 7-day calendar that will help you keep your Instagram posts on point! Don't be afraid to make it your own, there are endless formulas to a follow-worthy Instagram account! Till next time!

Frenzr is a social media agency based in Montreal and Toronto.
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Instagram NEWS - some hashtags are now #BANNED

instabanned.jpg

 

Instagram seems to be trying to control its content with this new list of forbidden hashtags, some being more understandable than others..

Nick Drewe, an expert in social networks explained to the Huffington Post that “There are two levels of censorship. Hashtags can either have an outright block, and return no results, or a sort of ‘soft,’ often more temporary censorship with around 30 results.”

So what it means is, if you try to look up something obviously inappropriate you'll see a nice ''No hashtags found" pop up on your screen. That we can stand behind; some content can be offensive and the platform could really use some supervision as some of us use it for either business purposes or to share our plain love for photography.

As you go through the entire list, you might find yourself quite confused as to why some of them are restricted. For example if you type "instamood" as your searched tag, you'll notice that only a few top posts are going to be accessible for browsing while the recent ones are going to be hidden from public view. 

As expected some people are not letting this new censorship restrain them from fully  expressing their thoughts and are already coming up with ways to fool the system by adding or changing the accent mark on the words we aren't supposed to use or by simply adding extra spaces between the letters.

Some photographers and active Instagram users claimed to have gotten shadow banned (click here to read more on that) and this new update might just be the reason why. 

Run through these and make sure no to use them! 

Here’s the complete list of restricted hashtags:

  • #adulting
  • #alone
  • #americangirl
  • #ariefmirna2015
  • #armparty
  • #asia
  • #asiandick
  • #attractive
  • #babyrp
  • #bacak
  • #badbitcztwerk
  • #baddie
  • #balenciaga
  • #balls
  • #bang
  • #bangbang
  • #batikate
  • #beaty
  • #belfie
  • #bi
  • #bigdickboy
  • #bikinibody
  • #bombshell
  • #bootay
  • #bootybounce
  • #bra
  • #brain
  • #breast
  • #buns
  • #butt
  • #butts
  • #cam
  • #carving
  • #catsau
  • #cesitone
  • #cheeky
  • #citycentre
  • #commentschivettes
  • #costumes
  • #cph
  • #cpr
  • #csun
  • #cumfession
  • #curvesfordays
  • #curvy
  • #damngirl
  • #datass
  • #date
  • #dating
  • #desk
  • #direct
  • #dm
  • #dominant
  • #dripping
  • #dutchgirl
  • #dxb
  • #easter
  • #ebonyandivory
  • #edm
  • #edmbabes
  • #eggplant
  • #eggplants
  • #eggporn
  • #elevator
  • #escilepernatale
  • #estellaseraphim
  • #everybodyisbeautiful
  • #excitada
  • #expose
  • #fapstagram
  • #feetofatlanta
  • #fishnets
  • #foreplay
  • #freakshow
  • #freethenipple
  • #gays
  • #gilofashion
  • #girlsonly
  • #gloves
  • #goddess
  • #hamishnadine
  • #happythanksgiving
  • #hardsummer
  • #hijabiba
  • #hooters
  • #hornyyyyyyasf
  • #hotgirls
  • #hotguy
  • #hots
  • #hottie
  • #humpday
  • #iamgay
  • #instagirl
  • #instamood
  • #istanbulgay
  • #italiano
  • #jugs
  • #kansas
  • #kickoff
  • #kik
  • #kikgirl
  • #kikmessenger
  • #killingit
  • #kissing
  • #lesbian
  • #lesbiansofinstagram
  • #lilmandingo
  • #lingerie
  • #lust
  • #marcoreus
  • #master
  • #mebelim
  • #medicina
  • #mexicangirl
  • #mirrorphoto
  • #mixedgirls
  • #models
  • #mr40club
  • #mrsandmrsbordeaux
  • #mrtox
  • #nacket
  • #nasty
  • #newyears
  • #newyearsday
  • #ngento
  • #oovoo
  • #petite
  • #piroka
  • #pixie
  • #poop
  • #pornfood
  • #printic
  • #publicrelations
  • #pushups
  • #rack
  • #ravebabes
  • #roleplay
  • #russiangirl
  • #russianmilf
  • #saltwater
  • #sexlife
  • #shebad
  • #shesquats
  • #shit
  • #shower
  • #single
  • #singlelife
  • #skype
  • #slimthick
  • #snap
  • #snapback
  • #snapchat
  • #snapchatgay
  • #snapme
  • #sokus
  • #sopretty
  • #spanishgirl
  • #sparklingnudes
  • #stopdropandyoga
  • #stranger
  • #streetphoto
  • #stud
  • #submission
  • #sultry
  • #sunbathing
  • #swole
  • #tag4like
  • #takeitoff
  • #teens
  • #tgif
  • #thatasstho
  • #thick
  • #thought
  • #todayimwearing
  • #treviso
  • #twerk
  • #twerker
  • #undies
  • #valentinesday
  • #vatine
  • #weed
  • #weedstagram
  • #weezmoney
  • #wet
  • #whitegirl
  • #woman
  • #womancrushwednesday
  • #women
  • #workflow

And here’s a list of completely banned hashtags:

  • #anal
  • #anon
  • #arse
  • #ballsack
  • #bigboobs
  • #bigbootyhoe
  • #bigtits
  • #bigtitties
  • #bitches
  • #blowjob
  • #bondagesex
  • #boobies
  • #boobstagram
  • #boobz
  • #booty
  • #bunda
  • #clevage
  • #clit
  • #cock
  • #cocks
  • #cum
  • #cumshot
  • #cunt
  • #daddydirection
  • #daddydom
  • #daddylove
  • #dick
  • #dicks
  • #faggot
  • #fatass
  • #femdom
  • #fetish
  • #footfetish
  • #freethenips
  • #frisky
  • #fucking
  • #funbags
  • #girlsgonewild
  • #girlsofinstagram
  • #grindin
  • #gstring
  • #hardcore
  • #hmu
  • #hoes
  • #horny
  • #IG
  • #ilovemyinstagram
  • #incest
  • #instababe
  • #instabody
  • #instafuck
  • #instahot
  • #instasex
  • #jizz
  • #kike
  • #kikmeboys
  • #kikmenow
  • #killyourself
  • #kinky
  • #kontol
  • #kyke
  • #lean
  • #like
  • #loseweight
  • #naughtygirls
  • #nekkid
  • #nigger
  • #nipple
  • #nipples
  • #nips
  • #nobra
  • #nudepics
  • #orgasm
  • #penis
  • #popular
  • #popularpage
  • #porn
  • #porno
  • #pornography
  • #pornstar
  • #proanorexia
  • #probulimia
  • #seksi
  • #selfharm
  • #sexiest
  • #sexual
  • #sexyaf
  • #sexybody
  • #sexygirl
  • #sexys
  • #sexyteen
  • #shirtless
  • #slut
  • #sluts
  • #snowbunnies
  • #spankme
  • #spic
  • #tetas
  • #thickgirls
  • #thighs
  • #thinspiration
  • #thinspo
  • #tit
  • #tits
  • #titties
  • #titty
  • #toket
  • #twerking
  • #twerkteam
  • #twink
  • #vag
  • #wank
  • #whitepower
  • #whore
  • #whores
  • #wtf
  • #xxx
  • #おっぱい

Happy posting!
- The Frenzr team

Our 5 FAVORITE Creative iPhone Apps

top five creative apps frenzr social media montreal

Apps, apps, apps... There are so many different options when it comes to what app to use to achieve the best Instagram post.

Looking at the app store is like trying to find a needle in a haystack, there are thousands of apps but no way to know if they are actually worth it! The wide array of apps that are presented can be incredibly overwhelming which is why we've made a TOP 5 shortlist for you! We've decided to put together the best creative apps that will help you achieve top notch Instagram/Facebook posts! We will include the best editing apps, planning apps, and video apps so that your content can hit ALL the bases.

Editing

A Color Story

This is a multi-faceted editing app that allows you to create hundreds of different effects and filters on your images. The app has three basic categories where you can edit your photos. The categories are; filters, effects, and tools. Each basic category comes with a handful of options and within the app, there is a 'store' in which you can buy more filters or effects. The filters category allows you to add a multitude of filters to your photos to help in the editing process. Although you have to buy extra filters, there are much more options that the standard ones in the Instagram app. The effects consist of different light leaks, color fogs and over effects that you can use on a photo to make your followers wonder "how did you do that?!" While not for everybody, the effects at time can add a certain 'je ne sais quoi' to a photo. The tools feature gives you your basic panel of editing features like clarity, contrast, brightness, saturation and much more! This app really is a one-stop shop when it comes to getting all of your photo editing done in one app.

Our favourite feature: The lengthy editing tools that you can use that go BEYOND Instagram.

social media montreal

 

Facetune

Facetune is a wonderful app for helping you to enhance your features. The app allows you to edit & enhance details on your face, add glow, conceal, matte-fy your face, add vibrancy, whiten teeth and smooth out skin. On a bad skin day, this is great! Had too much red wine? Also great! BUT take into account when using face tune to not tune TOO much, as you still want to look as natural and unedited as possible.

Keep in mind, social media photography & general photography are all about creating the most aesthetic and eye appealing photos without any additional distractions. Little breakouts, teeth color & others can be exactly that distraction at times. We're not saying at ALL that you need to Facetune yourself before posting a photo but it's worth exploring!

Our favourite feature: Detail tool! Adds a contrast + sharpens the edges of the spots you touch! Perfect to make your eyes pop, make the details of your outfit stand out & so much more!

social media montreal

 

Planning your Feed

UNUM

Sometimes it's nice to plan your feed ahead of time so you don't have to come up with content every day crossing your fingers it will all flow together. UNUM allows you to look at what your feed COULD look like. In other words, you can upload images to this app and place them alongside your already existing posts to make sure all is well in the Instagram world. This is great for those who want to achieve a very professional and aesthetically pleasing Instagram. The worst is when you post a photo and it looks terrible with all the others! Within UNUM you can also edit photos, add overlays and text and it will also show you what one photo broke up over multiple posts will look like (you know when you go onto a page and someone has posted multiple pictures for one large post? That's what we're talking about). It makes it easy to do posts as such because you can open the photos straight into Instagram so you don't get mixed up with the placement of the photos! One last feature we love about UNUM is the statistics section. It will keep track of your best hashtags, your top posts, how your feed is performing, and the best times to post. If you upgrade to an elite package you can track how many followers you gain and lose throughout the days, weeks and months. If you're someone who is looking into growing your page, this will help because you'll be able to see first hand what your followers respond well to.  

Our favourite feature: The fact that you can view your Instagram BEFORE posting it! 

social media montreal frenzr best editing apps

 

Mosaico

Our next app is called Mosaico and essentially, it does the same thing as UNUM but has slightly different features. This app is incredibly user-friendly as the drag and drop feature makes it easy to switch around your photos to get the perfect flow. As well, you can go into 'ghost' mode which lets you delete certain photos from your feed quickly so you can see what your feed would look like without them. Out of ghost mode, the photos will still be there (in case you didn't ACTUALLY want to delete them!). Another great plus to this is that you can create 'tag clouds' so you can categorize your favourite hashtags making it quick and simple to add to your photo depending on the subject (Food, Selfie, Fashion). 

Our favourite feature: Two words, TAG CLOUDS! We love being organized, and organized hashtags is a dream!

 

Video

VideoShop

We LOVE this app! This is a great video editing app if you're into creating Instagram videos or even videos in general. VideoShop allows you to import video clips or images, edit their length, add music, voice over, slow motion, text, resize/crop, fade in, fade out and transitions in between clips. Once your video is made, you can also edit brightness, saturation (and more!) in order to make the perfect video. This app is incredibly user-friendly and makes it so easy to share or save to your camera roll. (without a watermark yay!)

Our favourite feature: That you can make videos on your phone without anything else. All you need is the phone, and and the app! Bye bye computer, hello to editing on the go! (Especially great for travel!)

social media montreal best editing apps

And there you have it, our top 5 favorite creative apps from the Apple Store!
Keep in mind they are always changing and we promise to stay on top to keep you posted as the leading lifestyle Social Media Agency in Montreal!

How to make the perfect flat lay?

how to make the perfect flatlay

A flat lay is exactly how it sounds. It's where you lie [lay] items down [flat] on some sort of chosen backdrop to display items. It's simple and makes a huge impact on your Instagram posts because if done right, it can really #wow your followers. A flat lay is simple and can be shot almost anywhere and contain anything from specialty items to things you'd find in your backpack. Read on if you'd like to learn how to perfect the flat lay!

 

The Right Gear!

In order to achieve to perfect flat lay, you have to have the right gear! An iPhone is great, but having the proper tools is just going to bring the quality of your content to the next level! 

1. A DSLR camera or good quality point and shoot [We use the Canon Rebel T3i]. Many point and shoot cameras now come with semi-manual or even completely manual settings that will allow you to completely chose the composition of your photo.

2. Secondly, you'll need a tripod. A tripod is going to help you keep your camera in the right position and steady so you can get a crisp clear image. On brighter days, a monopod will help with any shakiness, but the safest bet is to have a full standing tripod. We are DREAMING about this fancy edelkrone tripod that makes flat lay photography a breeze! 

3. Thirdly, you're going to need a computer with some sort of editing software (It doesn't have to be super fancy) so can change the exposure, contrast, saturation, temperature, and sharpness if need be.

4. Lastly, you will need some props and backdrops for your flat lays. The easiest and most accessible backdrops to buy are bristol boards. They aren't expensive and they allow you to chose from an array of colours.

 

Where to Shop 101

Props & Backdrops:

1. Your local Dollar store is a great resource for this kind of stuff! Some of our favourite finds include cut out letters, sparkles, sprinkles and colourful bristol boards.

2. The online site Etsy is a great place to find higher-end details or specific items that you've been looking to incorporate into your flat lays. Our last order was a funky wallpaper that we'll be using as a backdrop soon!

3. Indigo and Chapters (bookstores) are also great for getting little trinkets. They have a wide variety of playful and professional notebooks, mugs, blankets, pencil cases... almost everything! 

 

Your Theme

Before taking a flat lay, it is very important to know the overall look and vibe that you want your followers to get. Some themes can include business (laptops, phones, pens...) others can be fashion (#ootd) and so on. Everything in your photo has to make sense and all the items have to work together to represent your theme and yourself. Also, another great way to add something special to your flat lay is to include something personalized like a monogrammed pen or necklace, something that ties the items in your photos to you!

 

Colour Scheme

Next up, it's time to chose a colour palette! For the items that are your main focal point, you want to have 2 to 3 unifying colours and designs that will compliment one another. If you have too much going on then your flat lay will be displeasing to the eye. It's all about balance! For the colour of your background, chose something that is simple and corresponds with the items in your photo. If you are taking photos of kitchen items or food, then a tile/white/clean background would be perfect (even a wood cutting board). If you are making a flat lay of business professional items, very neutral colours such as gray, white, or even wood (like a wooden desk) would work. If your overall theme is whimsical, then pastels may be in order! The best way to find these colour schemes is to brainstorm ideas and make inspiration boards so that when it comes to taking photos, you are completely prepared!

 

how to make the perfect flatlay

 

Placement

Once you have a theme and colour scheme, it's time to figure out how you are going to place all your items! It's always good to have items that vary in size to show scale (ie: a laptop next to a pen, a journal next to a necklace).  Put thought into where you want each item to be and remember, if you take the photo wide enough, during the editing process you will have more room to play around with which section of the photo you'd like to use. Don't clump all of your smaller items together and bigger ones together; make sure to space everything out and mix larger and smaller items. Keep in mind, Instagram likes square photos, so when you are making your flat lay remember that the final image will be square. If you want to get an idea of what it will look like, you can use the square option on your phone camera to take a few snaps! Don't be scared to experiment and place items not completely in frame. Move items around until you're happy with it. It may take a few tries!

 

how to make the perfect flatlay

 

 

Lighting

Lighting is everything when it comes to taking a colour popping crisp flat lay! You want to have the most natural light possible, such as a big window that lets light flood in! Ideally, you want morning light so that the light isn't too strong, but is enough to illuminate all your props in a balanced manner. If you take it at noon, your lighter colours may be overexposed, and if you take your photo in the afternoon/evening, your photos will be of a warmer yellow-y tint. If you can't take your photos in the morning, don't fret, you can always edit the colours later! Having the right lighting is also going to stop your photos from being blurry, grainy, too dark and of a gray-ish tint. If the lighting isn't right, no one will be able to appreciate the work that was put into your flat lay. Having the right lighting is going to let you have the best possible quality!

 

Angle

Once everything is set up, and you have the proper lighting, it's time to take the photo! Like the name, FLAT lay, your camera has to be parallel to your work so that all the items are proportionate to each other as in real life. If you take your photo on an angle, some items will appear bigger than others and you will lose those nice proportionate straight lines you're looking for. 

 

how to make the perfect flatlay


Editing

Lastly, there is the editing process. A good flat lay has nice crisp lines and bright whites & colours, but don't worry you don't need photoshop in order to achieve those! Most computers come with a general editing tool for photos. The important buttons you are going to want to play around with are exposure (brightness), contrast, saturation (for colours), temperature (to make whites whiter), and sharpness (to make lines a little cleaner). If your lighting and focus were right during shooting, none of these should be used excessively. They are simple little tricks in order to make your lines a little cleaner, your whites a little whiter and colours and little brighter. We still want the images to look natural and untouched, not heavily edited.

 

There you have it! The guide to a perfect flat lay!
- The Frenzr Team

The 6 Mistakes You're Making On Instagram

frenzr social media agency montreal

1.    Having Your Instagram Account on Private

Our number one faux pas on Instagram is having it on private.
First impressions matter, and by having a private account, you’re making no impression at all. When followers come across your page, if they have no visual content telling them WHO you are and WHAT you do, you can’t possibly engage with potential followers. Would you walk into an art gallery that has no art? No, because there’s nothing to look at. People want to follow content they enjoy, are interested in and can engage with right away. Potential followers do not want to ‘request’ to follow you only to hear back a day later. By that time, they’ve probably completely forgotten they requested in the first place. 

 

2.    Badly Executed Posting

Badly executed posts can be many things; posting too much, too little, having very little diversity in posts, and having bad content.

Everyone has that handful of friends on Instagram who post five photos a day for a week (usually when they’re on vacation right?) and then become radio silent for a month. Posting too much and inconsistently can deeply damage the traffic you bring to your page.

Followers want people who are reliable, surprise them everyday, and put effort into what they offer to their followers. With that being said, they don’t want to see the same thing every day. You can have the best strategy in the world, but if every post touches on the same topic or is constantly a #repost, followers will grow tired very fast. On the topic of content in posts, it is also very important to put the time and effort into making each photo unique, interesting and high quality. People love it when their news feeds are flooded with well thought out content.

Give yourself time to take a photo that has meaning, edit it and make it as beautiful as possible! We know you can! 

 

3.    Not Engaging with your Followers

If you are trying to grow a business with a good social media presence, your followers are your friends, they are your social media family. It is SO important to engage with the people who take time out of their busy schedules to comment and appreciate your work. Also, don’t forget, when people engage with your page, their followers can also see their activity which opens up a whole new window of opportunity for you! It’s a win-win!

 

4.    Not Using Hashtags

Hashtags are key to growing a successful Instagram account either for personal or business use. Hashtags allow people to find your photos! When you # a photo, Instagram categorizes it and makes it easier for people search that said Hashtag and find your photo.  If you don’t use hashtags, you’re making it very difficult for people to find your content which will only be hurt your business. We know there’s stigma around using “too many hashtags”, but who cares! If you want to grow a successful account, Hashtags are key, and the people who find your content will thank you for using them! It is also important to use ‘niche’ hashtags, so you don’t get caught up in all of the noise of social media. [Read our; ‘Hashtags for Everyday of the Week’ blog post to learn more about niche Hashtags and to see examples]. 

 

5.    Your Bio & Captions Don’t Inspire your Followers

Like a synopsis of a book (but WAY shorter!), you need your Instagram bio and captions to be catchy, relevant and inspiring! Like we mentioned before, first impressions matter, so it’s important to create a bio that speaks to your viewers and is true to yourself. It is important to include your name, what you do, as well as a fun anecdote [something you love that has nothing to do with your job]. Consider adding your location as well because people who share the same location as you will connect with you faster. Don’t be afraid to throw in a few emojis as well, but don’t over do it! 

For a business account, it is important to have a bio that explains your business because potential followers want to know right away! They don’t want to spend ten minutes googling you (if they even get to that!) trying to figure you out! If you have a website, it would also be a great idea to add the link to your website or upcoming events in your bio, that way when you caption posts “link in bio” your followers will know exactly where to go and have easy access to more of your content!

Regarding captions, your followers just want you to be real with them. Short and sweet is great, but every once and awhile, followers love to read real stories, like who really IS the person behind the scenes! Don’t be afraid to share stories, experiences, and goals. Treat your followers like your friends, and they will listen.

 

6.    You Don’t Have a Clear Visual Strategy

When building a solid Instagram page for personal use or business, it is important to have a clear idea of what kind of content you’d like to post. People generally follow accounts because they want your overall theme to be the same. Either your theme is 'business woman', 'mommy blogger' and so on, overall, you need to have something connecting all of your photos [other than yourself]. If you’re a business woman, and your account is professional, fun and colourful, we don’t need to see every course you had for dinner last night! If you’re a blogging traveling chef, then yes, we would expect to see some #foodstagrams! 

In order to be consistent throughout the week, the easiest way to stay on top is by planning everything out and refraining from posting photos as you take them. Take your photos ahead of time, edit them and see if you still like them. Many times we love photos when we take them, then look back the next day and absolutely hate them! Visualize what your new content will look like with the rest of your images. Does it follow your colour theme? Is the story behind it compelling enough or relatable to your type of followers? Set times during the day when you’d like to post and really take the time to create good fluid content that works together with what you have. 

There you go,
Now go and apply!

- The Frenzr Social Media team

Hashtags for Everyday of the Week

social media marketing montreal

What is a Hashtag Anyways!?

A hashtag is no longer the ‘pound’ key found at the bottom right of your phone (if you even remember it being there!), but it is a way for followers to identify and find images regarding certain topics! Hashtags are usually used on twitter and Instagram, they ‘flag’ your photos/posts under what you feel best represents the story and content of your image. Therefore, when people look up hashtags, they will be able to come across your photos that contain the same hashtag.

Is There a Wrong Way to Hashtag?

YES! With all of the clutter that is social media, there are ways in which you can use hashtags to dim the noise around you and stand out! These would be called using ‘niche’ hashtags. A ‘niche’ hashtag is going to be something that is more specific to what your content is so you can get noticed. For example, #blogger has 31,505,337 posts under that hashtag. That is a HUGE amount of noise to stand out in! BUT, since we are in Montreal, if we were to put #MtlBlogger, there are 78,354 posts. Much less noise than before, right!?

 

#Hashtags for Everyday of the Week

 

Now, since we know the basics uses of the Hashtag, we’re going to provide you with a list of Hashtags to use for each day of the week. We’ve come up with some alternatives to #ThrowbackThursday (1,372,311 posts) and #Friyay (3,044,505 posts) so your content can stand out amongst cat photos and coffee shots!

*Also, feel free to add acronyms of your city to the beginning of these hashtags. For example, #Brunch (13,197,859 posts) -> #MtlBrunch (3,946) posts. This will also help you connect with people within your community.
 

MONDAY

#Mondayz                   #MondayLove              #MondayFeels            #MondayMonday

#MondayFun               #MondayVibe              #MondayAgain            #Mondaze

#Mondayitis                #MondayInspo            #MondayMantra

#MondayGrind            #MagicMonday           #OnAMonday

#MondayFace             #MondayFitness         #MondayFun


TUESDAY

#Tuesdays                   #TuesdayTruth            #TuesdayGrind              #Tuesdaze

#TuesdayTip                #TuesdayFeels           #TuesdaysTogether   

#TuesdayMood           #TuesdayTunes           #TuesdayTransformation

#TuesdayVibes            #TuesdayMotivation   #TuesdayAfternoon

#TuesdayTreat            #TuesdayDinner         

 

WEDNESDAY

#WednesdayVibes      #WednesdayFeels                  #MidWeekMadness

#WednesdayMood      #WednesdayMotivation         #Winesday

#WednesdaySelfie      #WednesdayWords                #Wednesdaze

# WednesdayNights   #MidWeekTreat

#WednesdayFun         #MidWeekMotivation

 

THURSDAY

#ThursdayVibes          #ThursdayThrowback              #Thursdaze

#ThursdayFun             #ThursdayTreat                       #ThursdayThought

#ThursdayThoughts    ThursdayClub

#ThursdayEvening       #ThursdayFlow

#ThursdayFeels           #ThirstyThursdayz

 

FRIDAY

#Fridayy                      #FridayFace                #FridayImInLove

#Fridayz                      #FridayLook                 #FridayFeatures

#Fridaze                      #FridayHumour           #FridayMotivation

#FridayLove                 #FridayNightFun         #FriyayVibes

#FridayFlow                #FridayStyle                #Friyayyy

 

SATURDAY

#Saturdaze                  #SaturdayGrind           #Weekending              #WeekendEats

#SaturdayOff              #SaturdayOut              #Weekenders              #WeekendFeels

#SaturdayRun             #SaturdayPic               #WeekendWear         

#SaturdayChill             #SaturdayRide            #WeekendVibe

#SaturdayFeels           #SaturdayLife              #WeekendTreat

 

SUNDAY

#SundayPic                  #SundayBrunchDay                 #RelaxingSunday

#SundayTreat              #SundayBrunching                  #RelaxingSundays

#SundayVibe               #SundayFunDaze

#SundayDate               #SundayFunDays

#SundaySwag             #SundayFundayBrunch

 

Thank you for reading us and don't hesitate to reach out if you have any questions!
Best,

- The Frenzr Team